CV
Top highlights of my experience are below. For a more detailed look, please visit my LinkedIn or get in touch with me there.
EXPERIENCE
Pinterest: 2024 -
Managing Director, UK
Spotify: 2023 - 2024
Director of Sales, UK
Oversaw largest global partnerships spanning retail, beauty, tech, travel, dating, and mobility.
Meta (f/k/a Facebook): 2011 - 2023
Director & Head of Industry, Retail & Ecommerce, 2018 - 2023
Built and scaled partnerships with global blue chip retail & ecommerce companies based in the UK, consistently delivering region-leading growth, product adoption, and revenue.
Generated over $1.25B in revenue.
Led EMEA retail function, providing vertical thought leadership and guidance to Meta global retail leadership council (on which I sat) and XFN partners, influencing product development, go-to-market narratives & initiatives, and co-authoring the global LRP.
Utilized ability to spot macro trends to deliver multiple global first-to-market product innovations, including in-store augmented reality integration, WhatsApp messenger bot fan experience for Euros 2020, group messaging & shopping build.
Created & scaled global training program on building a ‘North Star’ vision to drive partnership acceleration internally & externally.
Work featured on Meta earnings call four separate times.
Hired hundreds and oversaw 70+ direct reports, with many rising from early-career individual contributors to Director-level.
Sub-vertical focus included beauty, sports, department stores, home goods, home improvement, high street, and QSR.
Industry Manager, Retail, 2012 - 2018
Built & scaled partnerships with global blue chip retail companies based in the US, consistently delivering region-leading growth, product adoption, and revenue.
Sub-vertical focus included specialty retail, fashion, luxury, apparel, department stores, home goods, and home improvement.
Managed a team of twenty Industry Managers, Client Partners, and Client Solutions Managers across five offices and three time zones.
Account Manager, 2011 - 2012
Managed and grew partnerships with 40+ clients, focusing on social media strategy, education, and media optimization.
Efficient Frontier: 2008 - 2011
Senior Account Manager
Managed search, display, and mobile campaign strategy & optimization for global enterprise advertisers, including Microsoft, Expedia, Intuit, and Edmunds.com.
Line manager for $350MM spend under management.
Oversaw Microsoft partnership team, including Analysts, Search Marketing Specialists, and Account Managers during the launch and first years of Bing.
HMG Search Marketing: 2006 - 2008
Paid Search Manager
Managed paid search clients, campaigns, and analytics for boutique SEO/SEM agency, with sub-vertical focus in education, real estate, tourism, and technology.
Macys.com: 2003 - 2006
Financial & Administrative Assistant
Oversaw annual planning process for Creative Department, building and managing the budget for all expenses associated with all creative for Macy’s websites across multiple photography studios.